
The HR department sought branding services and asset creation for Lidl's latest menopause awareness campaign. This encompassed designing a new logo and establishing a branding style for support guides to be distributed among employees.
Subsequently, I developed a style guide to be used as a reference for all future artwork related to this topic.


The HR department at Lidl requested artwork for support documents aimed at promoting mental health awareness. This involved creating a new logo and design assets, while also ensuring consistency with the color palette and branding used in previous campaigns.


As well as awareness campaigns I have also been tasked with creating assets for other departments. An example of this is for the internal podcast "Lidl Chats."
For this I created a logo and each episode uses different icons that are a reflection of the topic of podcast.


I participated in another project where I was involved in establishing a brand for a new Human Resources service known as HR Services. Collaborating closely with the HR department, we worked together to develop a definitive logo and branding design. After finalizing the branding elements, my responsibilities included crafting various print and digital materials, such as posters, trifold tent cards, and online service assets.



