For this mock beer packaging design, I created a character named "Coriander Citrus Crush," inspired by the key ingredients of the beer. The central figure is a seductive orange, elegantly adorned with coriander styled as a feathered boa, adding a playful and sophisticated touch to the design.
The project began with a series of hand-drawn sketches to capture the character's personality and essence. These sketches were then converted into a digital illustration using Photoshop and Procreate, allowing for vibrant colours and refined details.
The Coriander Citrus Crush character embodies the bold and refreshing flavors of the beer, merging visual storytelling with product identity. This design aims to captivate potential consumers, making the packaging not only a visual delight but also an integral part of the overall brand experience.
