In order to increase brand awareness, as a team we brainstorm current topics and post tongue in cheek social assets in order to increase brand awareness. the focus is less on the product and more on grabbing the attention of social media users.
An example of this is was for the an asset for Instagram and Meta that would call-out the Banshee Bones that returned after many years of being off the market. during this time, the film The Banshee of Inisherin was released.

